AWARD WINNING BOOK

Marketing Iceberg:

Psychology of The Subconscious Mind in Marketing

About Marketing Iceberg

This is a very short and summarized, but very fruitful and exciting HANDBOOK intended for new and existing entrepreneurs, startup founders, marketing enthusiasts and students, business owners, consultants, and political strategists.

Our discussion will start with the mind, specifically its unconscious domains which have long perplexed researchers. This handbook will delve into how our understanding of the unconscious has morphed and expanded, from Sigmund Freud’s 20th Century work in psychoanalysis, to its integration with business and marketing at the turn of the century.

We will then shift our focus to psychographic segmentation, and

examine how this type of targeting enables firms to better understand the unconscious, and its impacts on our lifestyle and behavior. After a brief overview of artificial intelligence, we will segue to a larger discussion about business analytics or advanced analytics, which has created untold opportunities in many industries, including marketing.

This focus on data mining provides marketers with deep insights about our thoughts, enabling them to influence our behavior in profound ways. We will then look into the value of traditional marketing activities and how the data mining activities become valuable inputs into the creation of truly impactful identities and messaging. We will conclude our discussion by highlighting some of big data’s ethical and privacy implications.

FARHAD MORADI K.

Meet The Author

Graduated from Bangalore University in Computer Applications, Farhad MK has 15 years of experience in marketing and sales.

He has learned the importance of artificial intelligence and business analytics, which has created untold opportunities in many industries, including marketing.

He believes data mining provides marketers with deep insights about our thoughts, enabling them to influence our behavior in profound ways.

TESTIMONIALS

WHAT OTHERS ARE SAYING

"Valuable book about marketing psychology"

"Straight to the point. Easy to read. Highly recommended handbook for marketers." - Rethink Gifts (Verified Purchase)

"Valuable book about marketing psychology"

"Straight to the point. Easy to read. Highly recommended handbook for marketers." - Rethink Gifts (Verified Purchase)

"10/10"

"Great book! I highly recommend!" - Dee

"Need to check out!"

"What a great read! A very informative and easy to read handbook. Enjoyed every minute of it!" - The Hider’s

"Must Read"

"Very informative and easy to read ! Highly recommended !" - Michele (Verified Purchase)

"Its fantastic book"

"It is a fantastic book for learning about marketing and the psychology of decision making. It explains important concepts in a simple and engaging way. The examples make it easy to understand how businesses use psychology to influence decisions. If you're curious about how marketing works, this book is a great read!" - Siano

"Bottom Line If you love understanding how your customers brains work, this book is for you."

"I don’t usually read books, this is as far as i go. 10,000 words. offers good ideas on how to improve and expand your online presence through marketing. delivers exactly what the title promises: a guide." - Farshid

STILL NOT SURE?

FREQUENTLY ASKED QUESTIONS

What is the primary focus of Marketing Iceberg?

The book explores the intersection of psychology, data science, and marketing, emphasizing how the unconscious mind influences consumer behavior and how marketers leverage data-driven strategies to tap into these unconscious processes.

Why is the unconscious mind significant in marketing?

The unconscious mind, which accounts for a vast majority of human decision-making, stores repressed thoughts, emotions, and memories. By understanding and influencing it, marketers can create campaigns that resonate deeply with consumers.

What is psychographic segmentation, and why is it important?

Psychographic segmentation groups consumers based on psychological traits such as values, motivations, and lifestyle choices. This allows marketers to target audiences more effectively by understanding their underlying desires and behaviors.

How does artificial intelligence contribute to modern marketing?

AI helps analyze large datasets, predict consumer behaviors, and personalize marketing messages. Techniques like machine learning and predictive analytics enable marketers to deliver relevant content and recommendations based on individual preferences.

What role does data mining play in marketing?

Data mining identifies patterns and trends in consumer behavior from structured and unstructured data. These insights guide marketers in crafting targeted campaigns that align with consumer interests and habits.

What ethical concerns are associated with big data in marketing?

The use of big data raises privacy concerns, particularly when firms collect, share, or misuse personal data without explicit consent. The book highlights examples like Cambridge Analytica to underscore these challenges.

What is "analytic creativity," and how does it reshape marketing strategies?

Analytic creativity integrates data-driven insights with creative marketing processes. It ensures that campaigns are both informed by consumer data and designed to influence behavior effectively.

How does Marketing Iceberg relate Freud's iceberg model to marketing?

Freud's iceberg model illustrates the conscious, preconscious, and unconscious mind. The book uses this analogy to explain how marketing strategies tap into deeper, unconscious motivations while influencing surface-level behaviors.

Can traditional marketing methods still be effective in the age of big data?

Yes, but they are most effective when combined with data-driven insights. Traditional methods like billboards or TV ads can complement digital strategies to create cohesive campaigns.

Who would benefit most from reading Marketing Iceberg?

The book is ideal for entrepreneurs, marketing professionals, students, and anyone interested in understanding the psychological and data-driven aspects of modern marketing.

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